Putting Innovation Forum’s mission at the heart

We began with a deep dive into Innovation Forum’s audiences, peer landscape and brand personality. That work culminated in a website strategy that clarified who the site is for, what it needs to help them achieve, and how Innovation Forum should sound and feel online.

This strategic foundation enabled us to place the story into the heart of the experience: articulating the mission (“make sustainability mainstream in business”), the value it creates for practitioners, and the ways Innovation Forum delivers that value. We also rebalanced the site so their stakeholder engagement, research and communications offerings sit alongside the events and editorial content, helping visitors understand the full breadth of Innovation Forum’s impact and how to become more involved in this work.

A scalable platform for convening global conferences

Innovation Forum’s events programme is central to how the organisation convenes its network, so we built a platform that gives the team the ability to publish and promote conferences independently, while evolving and expanding into new areas over time. Each event microsite includes the capability to build themed multi-day agendas, add speaker line-ups and bios, promote sponsors and sponsorship opportunities as well as manage ticket types, pricing and registration and payment via an integration with Cvent.

This gives Innovation Forum everything they need to launch new events, evolve existing formats, and promote them as the programme grows, all without relying on bespoke builds each time. The result is a platform designed for scale: flexible enough to meet immediate needs, and structured to support their global growth.

Editorial clarity and sector-led curation

Innovation Forum’s analysis and insight spans multiple sectors and formats, and practitioners often arrive with a specific question or a narrow area of interest. We reorganised this wealth of content into six focus areas, creating a clearer editorial experience where a practitioner can quickly orient themselves, see what’s happening in their sector, and follow the threads that matter across articles, briefings, podcasts and webinars.

To support deeper exploration, we introduced stronger search and filtering so readers can move from broad sector themes to highly relevant, specific content. The result is a more scannable, searchable and findable library – designed to become a go-to place for sustainability practitioners who want a reliable view of the most useful activity and insight in their field.

We also refined the visual identity for digital reading – bringing forward the brand’s light blue palette and improving on-screen legibility – while applying low-carbon design principles to reduce emissions per page and deliver fast, efficient performance.

In the first two months after launch, the site saw a 138% increase in engaged sessions per active user and a 19.3% increase in key events as well as recording a 90% drop in per-page CO2 emissions.