Our mission was to design and build a platform that could serve as both an educational resource and a tool for businesses and investors, delivering an impactful digital presence that aligns with Future-Fit’s core values.

Developing an audience-centric architecture

Applying our Impact Experience (IX) design process, we first focused on understanding Future-Fit’s diverse audience, which includes sustainability professionals, corporate leaders, and investors. We then crafted a user-driven design that built the navigation around this audience segmentation to cater to this broad spectrum.

This ensures users can easily access the needed resources, whether exploring the benchmark for the first time or looking for in-depth tools and case studies to apply within their organisations.

Interactive insights and tools

To support Future-Fit’s mission of driving business change, we used our IX design principles to create a content-rich experience that feels accessible. Interactive elements, such as the benchmark explorer, Sustainable Development Goals (SDGs) alignment tool and a range of dynamic resources, were designed to engage users and offer practical insights into how businesses can use the Future-Fit Benchmark. This approach helped to turn the website into a learning hub where businesses can continually evolve their sustainability practices.

A platform for growth

Building a platform with scalability in mind, we ensured the Future-Fit website is future-ready. The site architecture allows the Future-Fit team to easily update content, publish new System Changers and Accredited Advisors, and expand resources as uptake of the benchmark evolves. This ensures that Future-Fit can continue to lead the conversation on sustainable business practices without being held back by technical limitations.

The Future-Fit Business website enhances its ability to deliver vital sustainability insights and equips businesses with the tools they need to make a lasting transformation toward a flourishing future.