Our role was to design and develop a dynamic microsite that would clearly communicate the impact of SAI Platform’s work while providing an intuitive, user-friendly experience. By collaborating closely with their team, we delivered a sleek and functional design that complements their vision and values.

Insight-based design

Knowing that SAI Platform’s stakeholders include actors at every level of the value chain, from farmer cooperatives to manufacturers, processors, retailers and traders we created a user-centric design that makes the vast amount of information easily digestible. The navigation was kept clean and simple, while ensuring the report’s content was brought to life through interactive elements and visuals.

Dynamic storytelling

To tell SAI Platform’s story in an engaging way, we introduced a mix of multimedia content. Our Impact Experience (IX) design process places an emphasis on the importance of storytelling in building engagement and activation, and we translated this into the microsite by using infographics, charts, and data visualisations that break down complex information into impactful insights. This helped the site not just be a report but an immersive experience that draws users in and encourages further exploration.

Designing for the future

One of the key features of the microsite is its scalability. We built the platform with future growth in mind, allowing SAI Platform to easily update and publish new reports each year without requiring a complete rebuild. This flexibility ensures that the microsite can evolve alongside the organisation’s needs, providing a sustainable and efficient solution that will continue to support their mission well into the future.

The SAI Platform Annual Report microsite successfully communicates the organisation’s impact, while delivering a seamless and engaging user experience that supports their mission to advance sustainable agriculture globally.