Innovating to improve health worldwide

The International Federation of Pharmaceutical Manufacturers & Associations (IFPMA) represents the global biopharmaceutical industry and advocates for policies that improve access to healthcare and innovation.

With members at the forefront of developing life-saving medicines and vaccines, IFPMA needed a website that could serve as a modern, engaging platform to communicate its mission, showcase its work, and foster collaboration across the global health community. We were tasked with redesigning their main website, ensuring it reflected the dynamic nature of IFPMA’s work while making it easier for stakeholders to find and engage with key information.

Clear navigation for a complex subject area

IFPMA operates at the intersection of policy, industry, and public health, which means the website needs to deliver a lot of information in a clear, digestible way. We restructured the site’s navigation to focus on user experience, creating intuitive pathways for visitors to explore IFPMA’s various initiatives, publications, and policy stances. Whether users are looking for specific healthcare insights or updates on global health developments, the improved navigation simplifies their journey through the site.

Elevating thought leadership

A key aspect of IFPMA’s mission is to be a leader in global health discussions. To support this, we designed the site with prominent spaces for news, reports, and expert opinion pieces, giving IFPMA a platform to showcase its thought leadership. All this is built upon a robust content management system that enables the IFPMA team to update and publish new content easily, ensuring the website remains current and relevant to ongoing global health issues.

Engaging the Global Health Community

To enhance IFPMA’s role in shaping the global health dialogue, we designed the website as a platform for engagement and collaboration. The site includes dedicated sections for key focus areas—such as innovation, access, and global health issues—allowing visitors to explore IFPMA’s work in greater depth. By presenting content in an engaging and accessible way, we’ve made it easier for policymakers, industry leaders, and the public to connect with IFPMA’s mission and stay updated on its initiatives.

The IFPMA website redesign has helped transform it into a versatile, user-friendly platform that informs, engages, and inspires action. The site now reflects the organisation’s influential role in shaping global health policy and innovation, making it a valuable resource for the healthcare community.