Advancing human rights in supply chains

AIM-Progress is a global initiative of leading fast-moving consumer goods (FMCG) companies committed to promoting responsible sourcing practices across their supply chains. With members that include some of the biggest names in the industry, AIM-Progress needed a website that could effectively communicate its mission, provide valuable resources, and serve as a hub for collaboration among members.

We were engaged to create a modern, user-centric website that reflects the organisation’s scale and ambition. Our task was to design and build a platform to elevate AIM-Progress’s visibility, simplify access to its resources, and foster collaboration among its members.

Showcasing industry leadership

With a mission to drive positive impact in the supply chain, it was crucial that the website position AIM-Progress as a leader in responsible sourcing. We integrated spaces for industry updates, case studies, and thought leadership articles throughout the site to achieve this. We also highlighted AIM-Progress’s partnerships and collaboration with other global initiatives, emphasising its role as a convener of industry-wide progress. This content strategy elevates AIM-Progress’s credibility and showcases the real-world impact of its members’ efforts.

Streamlining access to key resources

AIM-Progress deals with multiple layers of information, from responsible sourcing standards to industry insights and reports. To address this, we prioritised ease of use, ensuring that even the most complex content could be accessed quickly and intuitively. We streamlined the navigation with clear, user-friendly pathways that guide visitors to key areas such as resources, tools, and events. This approach helps users—from members to external stakeholders—find the information they need effortlessly.

A hub for learning and collaboration

The redesigned website is more than just a source of information—it is an essential tool for knowledge sharing and collaboration. We created a dedicated member area where members can access toolkits, best practices, and training materials to advance their responsible sourcing efforts. Additionally, the platform offers features like event listings and a member directory, fostering a sense of community among AIM-Progress’s network. By providing these valuable resources, the site empowers members to stay informed and collaborate in driving meaningful change.

The new AIM-Progress website is now a powerful platform that informs, connects, and supports its members in their shared mission to create responsible, sustainable supply chains.